Jessie Sue Liu is a New York City–based Creative Director specializing in e-commerce, brand storytelling and omnichannel customer experience.
With over 15 years of experience across fashion, retail and consumer brands, she creates emotionally resonant creative work that bridges business strategy, customer insight and digital experience. Her work spans e-commerce, digital marketing, brand campaigns and cross-channel storytelling.
Most recently, Liu served as AVP & Creative Director at Victoria’s Secret PINK, where she led creative across vspink.com, digital marketing, paid media and the PINK Nation app. Prior to Victoria’s Secret PINK, she held creative and design roles at Elie Tahari, Rent the Runway, Bonobos, Jimlar, BUILT NY and Flight 001.
Hard Skills
– Creative & Art Direction
– Graphic Design
– Web Design
– Branding & Positioning
– Digital Marketing Strategy
– App Content
– Social Media Content
– Print Catalog Art Direction
– Packaging Concept & Design
– Color & Print Surface Design
Soft Skills
– Cross-Functional Leadership
– Team Leadership & Mentorship
– E-commerce Strategy
– Customer Experience
– Digital Brand Strategy
– Creative Systems
– Omnichannel Campaign Development
– Operational Approach to Designing Processes
– Project Management & Asset Trafficking
A little more about me –